How Investment Property USA Gets TOP DOLLAR WHEN YOU SELL
What Our Competitors Call Our
“Unfair Competitive Advantage”
The General Theory of Real Estate:
Real Estate that is marketed and exposed to the largest number of “potential buyers” sells in the SHORTEST AMOUNT OF TIME for the HIGHEST PRICE
Factors That Impact This Theory:
Appearance, Condition, Price, Terms, Exposure/Marketing
Why Investment Property Is Different
Potential buyers for Investment Property are a SPECIFIC GROUP, not necessarily the GENERAL PUBLIC. Because the nature of Investment Property purchasing is OBJECTIVE in nature, as opposed to SUBJECTIVE in nature as with Principle Residences, most potential buyers focus on “THE NUMBERS” and RETURN ON INVESTMENT.
This “non-emotional” mindset of the investment buyer demands a DIFFERENT MARKETING APPROACH, focused on and emphasizing RETURN ON INVESTMENT.
A SPECIAL EFFORT must be taken to IDENTIFY WHO these buyers are, WHERE they are, and HOW is the most EFFECTIVE WAY to market RENTAL OPPORTUNITIES to them!
This is why “Traditional Brokers” OFTEN FAIL to get sellers of INVESTMENT PROPERTY “TOP DOLLAR,” because their training and approach is to MARKET THE RENTAL PROPERTY LIKE A PRINCIPLE RESIDENCE, focused on SUBJECTIVE AMENITIES, not OBJECTIVE VALUE that the investor seeks…. a costly miscalculation for the seller!
The “Pre-Disposed” Investment Buyer
The “pre-disposed investment buyer is typically someone who is “INCLINED” to investment property..BECAUSE THEY HAVE ALREADY DONE SO!
Because they already own 1 or multiple rental properties,they are “Pre-disposed” to do it again. And the more properties they own, THE MORE LIKELY THEY ARE TO PURCHASE AGAIN. They have a “history” of investing, and will likely continue to do so.
Finding Pre-Disposed Investment Buyers
Because pre-disposed investment buyers have a “history” of buying rental properties, BIG DATA in the form of PUBLIC RECORDS, enables our company to find WHERE these potential buyers are located.
“Drilling down” even further, we are able to discover the actual TYPE of rental property they purchased, WHEN they purchased it, the PRICE, the ADDRESS and location, and whether they PAID CASH or took out a mortgage.
Why is this information important? It’s CRUCIAL to formulating a HIGHLY EFFECTIVE MARKETING PLAN for the PROPERTY WE INTEND TO PROMOTE, because pre-disposed buyers have “TENDENCIES.” KNOWING these tendencies tells us WHICH POTENTIAL BUYERS WOULD BE RECEPTIVE to an offer to buy a particular property.
Pre-Disposed Buyer Tendencies
Investment buyers, like all of us, are creatures of habit. Discovering these habits and tendencies through the use of BIG DATA helps Investment Property USA TARGET POTENTIAL BUYERS MOST INCLINED TO PURCHASE a particular type of rental property.
For instance, we have learned that rental owners tend to favor a particular TYPE of property, and favor different LOCATIONS/NEIGHBORHOODS over others.
We have also seen evidence of a particular trend we call the “Investment Property Food Chain.” For example, we’ve seen a trend that Single Family rental owners tend to eventually “graduate” or move up to Duplex/Fourplex properties or Small Apartments of 5 Units or more. If you hire us to sell your Fourplex, you can be certain we will be marketing it with a selected group of Single Family landlords!
How We Use BIG DATA To Get You The Most Money When You Sell
You’re “Traditional Broker” or “Property Manager/Part- Time Agent” will typically “list” your property on the MLS, exposing your rental property ONLY TO AGENTS AND THE GENERAL PUBLIC. Although the “predisposed buyer” is ALSO a member of the “general public” this form of marketing is NOT AIMED AT THE TARGET, and MOST LIKELY BUYER! They market your property in much the same way they would a principle residence, because THAT’S ALL THEY KNOW and HOW THEY’VE BEEN TRAINED!
approach more than likely “LEAVES THOUSANDS OF DOLLARS ON THE
TABLE” because THE PROPERTY IS INVISIBLE to the pre-disposed
buyer…. unless they are SEARCHING THE INTERNET DAILY! Highly
We take the process one step further, and through BIG DATA, determine the most likely buyer, AND DROP THE OPPORTUNITY RIGHT IN THEIR LAP THROUGH DIRECT MAIL!
While our competitors are wasting your TIME and MONEY marketing your property to the GENERAL PUBLIC, were directing hundreds, sometimes thousands of direct mail pieces about your property….TO A SPECIFIC GROUP WHO IS ALREADY “PRE-DISPOSED” TO BUY! Make sense?
BOTTOM LINE: Investment Property USA ONLY SELLS RENTAL PROPERTIES! We only emphasis THE NUMBERS and RETURN ON INVESTMENT, because that’s what attracts the OBJECTIVE PRE-DISPOSED BUYERS WHOM WE HAVE INDENTIFIED WITH BIG DATA AS INCLINED TO PURCHASE YOUR PARTICULAR TYPE OF PROPERTY.
We Respectfully Rest Our Case…..
When Do You Want To Get Started?
Investment Property USA
"Live Anywhere-Invest Everywhere"